Avicii’s family has sold 75% of the rights to his recordings to the Swedish company Pophouse. The deal will allow his parents to focus on the foundation they set up after his passing in 2018. They retain 25% of his remaining royalties, to ensure his music is used and promoted in a dignified manner. Pophouse was founded by Abba star Björn Ulvaeus in 2014. Avicii was born in 1989 and produced music for Madonna and Coldplay becoming one of the highest paid DJs in the world. He ended his life at the age of 28. Since then, parents Klas Bergling and Anki Lidén have overseen his estate. They have organized a concert, licensed a video game based on his music. They also opened a tribute museum in Stockholm earlier this year. In a statement, Bergling explained that the sale of the majority stake would help secure his legacy.
“Through this agreement, we are securing the long-term finances of the Tim Bergling Foundation. This gives us the opportunity to act decisively on the foundation’s commitments. To support important issues such as the mental health and well-being of young people,” the father wrote. He explained that the deal would bring Avicii’s music “to the widest possible audience” and “cater” to his international fans. “Since Tim took his own life, as a family, we haven’t had enough time for his fans,” Bergling wrote. Avicii’s deal comes six months after Pophouse bought major Swedish House Mafia records. No figures have been released for the purchase.
